The client is a renowned gifting and floral enterprise offering a diverse range of products for personal and occasion-based celebrations. With a strong multi-city presence and a growing international footprint, the brand has evolved into a trusted destination for customers seeking timely and personalized gifting experiences.
The client aimed to build a unified, modern platform to enhance customer experience, drive growth, and overcome legacy system challenges. To achieve this, they identified the following key requirements:
Built a microservices-based, API-driven e-commerce platform to unify business entities and enable smoother omnichannel operations.
Designed a future-ready architecture that is robust, scalable, and customizable, capable of handling large data volumes with high performance.
Implemented a configuration-driven approach, ensuring consistency while supporting diverse business needs.
Integrated a unified product catalog and centralized order management across geographies with a custom fulfillment algorithm for real-time shipment allocation.
Automated key processes for pricing, promotions, workflows, and communications using BPMN frameworks for agility, efficiency, and faster decision-making.
The value generated by Cybage can be witnessed through the following outcomes:
