The client is one of Australia’s most prominent retail brands with a network of over 271 stores across the continent.
They have a strong online presence, thanks to a dedicated website.
The company delivers a smooth shopping experience to its customers through its website and mobile app, supported by reliable online ordering and delivery services.
The client was on the lookout for end-to-end retail digital marketing services that would allow them to increase their website traffic.
Cybage’s help was required to reduce drop-off rates and increase conversions by implementing e-commerce marketing strategies.
There was a need to improve the ROI by increasing the visitor-to-customer conversion rates.
Expertise was required to increase the website traffic and organic brand visibility to capture more market share.
Developing the ability to use data-driven insights to enable strategic decision-making was also a major ask.
Cybage designed comprehensive digital strategies encompassing SEO, content marketing, CRO, and personalization, all tailored to support the client’s business goals.
We developed an analytics dashboard to monitor website and campaign performance in real time, thereby paving the way for informed decisions.
The client’s website was optimized with targeted keywords and enriched content to improve search visibility and organic traffic.
In order to deliver tailored recommendations and streamline content workflows, Cybage integrated a personalization engine.
Our team refined user journeys to improve checkout conversion rates.
In addition to this, the on-site campaigns were strengthened with dynamic offers and strategic planning.
Cybage’s retail content marketing strategy led to a 66.84% growth in organic revenue.
Personalized experience proved effective, driving a 97.86% year-on-year revenue growth by engaging customers with tailored recommendations.
Cybage’s strategic SEO consulting services amplified brand visibility, resulting in a 56.75% boost in quarterly impressions and a 45.42% rise in organic clicks.
The rise in organic clicks led to a 21.72% increase in quarterly visits.
The client achieved a 30% higher CTR on the cart page, while the drop-off rates were reduced by 47%, ensuring smoother user journeys.
