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Boosted Online Visibility for a New E-Learning Platform Launched by a Leading US-Based Educational Publisher

Success Story

Services:
  • Digital Transformation

Boosted Online Visibility for a New E-Learning Platform Launched by a Leading US-Based Educational Publisher

Media & Advertising
Posted On: 21 March, 2024

About the Client

  • A US-based educational publisher that creates web-based learning experiences for families and children around the world.
  • Its learning resources consist of encyclopedias, blogs, e-books, videos, education tools, and research guides.
  • It’s been in the business for more than 100 years and has massive expansion plans for the near future.

Business Needs

  • Drive awareness for the new e-learning product.
  • Engage with the millennial customer base.
  • Enhance visibility for the new e-learning product.
  • Maximize target audience reach using social media channels.

Our Solutions

  • Utilized images that included multiple branding messages.
  • Set-up and optimized cross channel campaigns with fresh ideas.
  • Created videos that got published across social channels.
  • Generated mail content and templates for email campaigns.
  • Ran short versions of the videos on Facebook and Snapchat to engage with millennials.
  • Delivered daily reports that provided complete visibility.
  • Leveraged an analytics platform for tracking the campaign.

Business Impact

  • The video ads achieved a high-end feel at a cost-effective advantage.
  • Cross channel promotions leveraging video content helped build awareness and interest in the B2C segment.

Technology Stack

Boosted Online Visibility for a New E-Learning Platform Launched by a Leading US-Based Educational Publisher
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