Skip to main content
Cybage Helped in Boosting Organic

Success Story

Services:
  • Digital Transformation

Boosted Organic Revenue and CRO Along With Reducing Final Stage Call Dropouts for the Website of an Australian Liquor Chain

Media & Advertising
Posted On: 21 March, 2024

About the Client

  • A leading liquor supermarket chain in Australia with over 250 stores located across the country.
  • Offers a range of alcoholic and non-alcoholic beverages at affordable prices.
  • Has a website where customers can purchase their favorite drinks and have them delivered to their homes on time.

Business Needs

  • Increase organic visits and local search visibility for the website.
  • Reduce check out and payment dropouts at the final step of purchase.
  • Improve the Click-Through-Rate (CTR) on the website.

Solutions

  • Conducted a pre-optimization analysis along with a comprehensive SEO audit to identify the pain points.
  • Analysed the competition, determined the cause for call drops, and automated business listings.
  • Performed a technical SEO analysis that focused on core web vitals.
  • Ran a funnel analysis and carried out A/B testing.
  • Identified the root cause for high page load time on desktop and mobile devices along with sharing recommendations for improvement.
  • Generated a hypothesis that suggested shipping costs and taxes were a reason for call drops.
  • Studied visitor behavior through heat maps and session recordings.
  • Created new page variations that highlighted shipping and tax details.
  • Identified the un-optimized GMB listings and improved local search visibility.
  • Located the toxic backlinks that were affecting the website authority.

Business Impact

  • 45.42% upswing in organic clicks.
  • 21.72% boost in organic visits.
  • 66.84% increment gained in organic revenue.
  • 47% improvement recorded in dropouts.
  • 56.75% upsurge in organic impressions.

Technology Stack

Cybage Helped in Boosting
Related Success Stories
Success Stories
Modernized Marketing Intelligence Operations with a Low-Code Cloud-Based Automation Platform
Posted On:
Modernized Marketing Intelligence Operations with a Low-…
Cybage transformed marketing intelligence operations using a low-code, cloud-based automation platform for faster…
Read Full Story
Success Stories
Leveraging Cloud Transformation to Future-Proof DSP Platform Modernization for a Leading AdTech Provider
Posted On:
Leveraging Cloud Transformation to Future-Proof DSP…
Learn how cloud transformation drove future-proof DSP platform modernization for a leading AdTech provider.
Read Full Story
Sectors We Serve
Let's Get Moving!

Your purpose, our passion. Connect with us and let's make things happen.

Lets-Get-Moving

I have read and agree to the Privacy Policy.