Success Story

Services:

Delivered a Game-changing Advantage for a Media and Entertainment Services Client by Leveraging Ai to Boost Automation Productivity

Media & Advertising

Posted On: 3 March, 2025

Is a leading provider of cloud-based enterprise software and data services for the Media & Entertainment industry
Aims to simplify and optimize digital distribution for its clients
Simplifies the complexities of video distribution for customers, assisting them in understanding content value, optimizing content usage, and driving revenue growth
Specializes in delivering Software-as-a-Service (SaaS) solutions for industries including:
Data Management
Analytics
Contract/Deal and Royalty Management Applications
Television and Film Production
Broadcasting
Streaming Services
Content Licensing and Distribution

Automate 10,000+ test cases for clients across a range of environments
Optimize regression testing by minimizing manual effort and accelerating turnaround time
Refine the QA process to ensure rapid release and market delivery of new features
Reallocate resources from routine tasks to prioritize innovation and enhance testing scalability
Ensure highest testing standards while implementing the most effective QA practices
Reduce redundancy in efforts while ensuring thorough test coverage in each release cycle, facilitating innovation and scalable testing

Designed flexible and reusable test scripts across clients and environments, reducing rework
Optimized workflows by leveraging MABL's AI-powered automation
Streamlined automation by prioritizing high-value test cases across environments and setting up a dedicated Testing Center of Excellence
Automated sanity, regression, and compatibility test cases, emphasizing high-risk areas
Developed and implemented a scalable automation solution using the MABL platform
Deployed JavaScript snippets and environment-specific configurations for dynamic testing needs
Fast-tracked test case automation to meet tight release deadline

Enhanced test coverage, increased reliability, and lowered maintenance costs by leveraging AI technologies
Boosted automation productivity by 350% through MABL automation
Provided a minimal-code experience for non-technical and business users, while granting developers full code flexibility to address complex scenarios through AI integration
Eliminated redundant manual tasks, allowing focus on strategic priorities while achieving a 12X improvement in test execution efficiency
Secured major annual savings by decreasing dependency on manual testing
Decreased regression testing time from weeks to days, enabling faster feature deployments across diverse environments
Boosted scalability and coverage with comprehensive automation coverage across 10,000+ test cases and multiple client environments