Success Story

Services:

Enhanced Streaming Data Processing Through AWS Microservices and Automation for a Digital Marketing Agency

Media & Advertising

Posted On: 27 March, 2025

Established in 2009 and headquartered in San Francisco, California, the client is a premier digital marketing agency that has served over 200 enterprises
Specializes in in-feed advertising across platforms such as Facebook, Twitter, Instagram, and Pinterest

Accelerate the development and deployment lifecycle to facilitate rapid feature development
Enhance performance, stability, and platform NFRs to elevate the end user experience
Reduce cloud application costs through optimization
Integrate third-party data from CDPs and MMPs effortlessly

Developed an AWS-native microservice architecture using AWS SNS, AWS SQS, Amazon Kinesis, AWS Data Pipeline, and AWS RDS
Implemented infrastructure logic across multiple servers, AWS services, and integrated Splunk for error logging
Designed and deployed an attribution model for a major streaming network
Created customized landing pages for partners
Implemented advanced automation test suites
Provided round-the-clock infrastructure and DevOps support along with identification of automation opportunities

Onboarded new customers by enhancing usability, optimizing NFRs, and ensuring 99.9% uptime SLAs
Secured infrastructure stability to manage extensive data volumes