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How Automation Solutions Helped a Pioneer Media Agency to Reduce Time of Operations and Enhance Efficiency

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How Automation Solutions Helped a Pioneer Media Agency to Reduce Time of Operations and Enhance Efficiency

Media & Advertising
Posted On: 21 March, 2024

About the Client

  • The client is the advanced programmatic arm of one of the world’s largest media investment company. It
    provides on-the-ground expertise across 3,000 brands for 48 markets globally.
  • It also offers customized solutions powered by purpose-built AI for higher customer reach and ROI.
  • As a pioneer of outcome-driven media, they strive towards digital success metrics. They connect the advertisers’
    digital media investments directly to the business outcomes they most value. Their solution combines purpose-built AI, advanced multichannel solutions, ad dedicated programmatic expertise

Business Needs

  • Implementation of custom tags using Tealium & Google Tag Manager
  • Track and document the campaign performance and segment data for the trading and operations team
  • Domain audit of ~ 3000 across all major platforms
  • Automatic scanning of tags for proper firing and send reports to traders as per schedule

Solutions

  • Tagging - Generate and deploy tags and pixels from DSPs/DMP to track campaign performance and Segment data
  • Creative Upload - Generate and deploy tags and pixels from DSPs/DMP to track campaign performance and Segment data
  • Creative Audit - Monitor the creatives uploaded on DSPs and update trading/operations team on the approval status
  • Screenshot Generation - Capture screenshots for visual verification of creatives served appropriately to a brand safe environment
  • Reporting - Provide the clients insight on campaign performance periodically

Business Impact

  • 90% Increase - Cybage reporting tools for campaign tracking - With automation, the overall process of completing the request that took 8 hours could now be completed in 50 minutes.
  • 75% Increase - The reporting process was automated using Macros. What took 1.15-hour post automation now could be completed in 15 mins. This saved a lot of manual efforts.
  • 80% Increase - Pixel generation automated using Robotic Process Automation. The actual manual effort that took 4 mins came down to 1 min.

Technology Stack

How Automation Solutions Helped a Pioneer Media Agency to Reduce Time of Operations and Enhance Efficiency
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