Success Story

The client is a leading mobile advertising and app monetization platform that helps developers and advertisers drive user growth, engagement, and revenue through data-driven in-app ad experiences. Its solutions reach over 1 billion devices worldwide, serving both indie studios and global brands.

Provide a Quick and Easy Way for App Publishers and Advertisers to:

• Develop ad creatives
• Gauge ad creative performance
• Support various dynamic ad types
• Showcase Capabilities to Their Target Audience

• Delivered an app to produce video creatives with features to record, edit, and animate ads
• Optimized mobile SDK to support dynamic templates
• Introduced a showcase app for in-house sales team to pitch to prospects
• Developed creative analytics
• Integrated it with the app
• Determined ad performance based on various creative attributes

The client’s customers witnessed:

• 800% surge in conversions using dynamic templates
• 200% increase in earnings from video ads
• 2x higher eCPMs through ad creative optimization
• 68% rise in video views and engagement
• 5.36% growth in in-store visits