Success Story

Services:

Technology Solutions

Partnered with a Global Tech Leader to Build Digital Independence Among New Internet Users (NIU)

Media & Advertising

Posted On: 26 May, 2025

About the Client

A global leader in technology, recognized for its substantial contributions to operating systems, innovations in online search functions, digital advertising, cloud computing, and AI-driven solutions.

Business Needs | Digital Confidence isn’t a Luxury. It’s a Necessity.

As millions of New Internet Users (NIUs) come online, many face a common challenge: navigating the digital world without guidance.

The client set out to:

Launch an initiative for the NIUs to build digital independence from the ground up.

Create simple, engaging, step-by-step video content for a centralized learning hub.

Help NIUs explore smartphones and the internet independently—without leaning on family or friends.

Partner with regional influencers to create content that feels local, relatable, and real.

Solutions | Creative Enablement at Scale, Built for Impact.

We didn’t just create content. We built a system.

A unified brand book and collaborative workflows for the content creators to make the video creation process consistent, yet flexible.

A green screen-based templated approach that helped achieve scalable video production.

Localization wasn’t an afterthought. It was baked in—with a multilingual approach that made regional delivery seamless.

Real users shaped the journey. UXR workshops helped us refine scripts, tone, and visuals.

End-to-end video production - from scripting to casting, voiceovers to final edits - we delivered videos that were short, sharp, and deeply human.