Success Story

• A US-based tax preparation software provider.
• Caters to individuals, business owners, and tax professionals.
• Offers a comprehensive suite of online, downloadable, Business Needs and mobile solutions for DIY tax filing
• Helps its customers navigate the complexities of tax and finance with ease and accuracy at flexible and affordable price plans.

• Create and amplify brand awareness.
• Optimize the ‘Blog’ section via SEO and UI to enhance the user experience.
• Enhance CTR and keyword rankings.
• Improve organic sessions by 15% YoY and website traffic and conversion rate by 5% YoY.
• Migrate to the Contentful CMS.
• Boost SEO for an ADA compliant website.
• Decrease website bounce rate by 10% YoY.
• Ensure Lighthouse score to be >90.

Detailed SEO Audit

• Identified SEO gaps and opportunities by conducting a thorough website and blog section audit.

Research and Analysis

• Conducted competitor research and keyword analysis.
• Performed a granular level SEO analysis of 1,000+ pages and implemented SEO suggestions for 650 website + blog pages.
• Closely monitored search console errors and used third-party tools for identifying toxic links, content plagiarism, and server errors to check SEO health at regular intervals.
• Recommended and implemented SEO suggestions to ensure ADA compliance requirements and exceed the Lighthouse score beyond 90.
• Came up with a refreshing new design for the Blog section.

Successful Migration

• Created and implemented a detailed SEO migration checklist for a smooth transition from the .NET website to the Contentful CMS platform.

Integration

• Set up a WordPress development environment and Google Search Console for blogs for identifying technical errors.

Page Speed

• Optimized page speed to improve UX and conversions.

• Witnessed marked improvement in brand awareness.
• Improved conversions for: Start All Sign-Ups by 102.47% (Goal 1) Start Free Sign-Ups by 157.98% (Goal 2)
• Increased organic sessions for overall website by 7.08% homepage by 8.52.
• Increased the top 10 keyword ranking count from 62 to 95.
• Improved the Lighthouse score to cross the 90 mark.
• Executed successful migration to adapt to be an ADA compliant website.
• Decreased the website bounce rate by 12.33%.