Success Story

The client is a leading concept mall dedicated to home interiors and design. It brings together a diverse selection of nationally and internationally recognized furniture and décor brands, delivering an immersive, end-to-end home styling and shopping experience for customers.

The client was looking to build digital loyalty program solutions to:

• Enhance customer engagement and retention through a structured loyalty program.
• Eliminate manual and inconsistent points allocation across multiple touchpoints.
• Establish a centralized system to enable seamless connectivity between customers, retailers, and the mall ecosystem.
• Improve customer visibility into their rewards, points, and redemption options.

• Implemented a robust Loyalty Points Management System integrated into mobile app and retailer ecosystem for a seamless, unified loyalty experience.
• Enabled customers to submit invoices digitally, on-premise, or through a service desk, with category-based points allocation to simplify and streamline the earning process.
• Facilitated an admin-driven validation workflow for reviewing and approving/rejecting invoices, with transparent rejection reasons displayed in the “My Rewards” section.
• Introduced a flexible, category-based redemption engine with no points expiry, giving customers complete freedom and control over how they redeem rewards.
• Equipped retailers with a web portal to approve or reject vouchers at billing, ensuring smooth transactions and automatic reversal of rejected redemptions.

Cybage supported the client in building enterprise loyalty solutions that resulted in:

• Enhanced user satisfaction and engagement through a seamless app-based interface for earning and redeeming points.
• Reduced manual effort for customers and administrators with automated processes.
• Improved transparency with real-time tracking of points, voucher status, and rejection reasons, strengthening trust and accountability.
• Effective retailer collaboration through an intuitive web-based redemption tool, simplifying and speeding up voucher management.