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Cybage Delivered an End-to-End Data Lake Implementation To Provide Intuitive, Targeted, and Predictive Business Insights

Software & Hi-Tech
Posted On: 21 March, 2024

About the Client

  • Provides award-winning cloud, hybrid, and on-premises solutions to migrate, manage, and secure content within enterprise collaboration platforms.
  • Helps accelerate and streamline content migration, management and security for Microsoft SharePoint, OneDrive for Business, Office365, Exchange, and other cloud collaboration services.
  • Its solutions simplify the IT operations at more than 20,000 organizations worldwide.

Business Needs

  • Provide a uniform view of product, sales, and customer behavior for operational efficiencies, better customer experience and product forecasting.
  • Increase visibility on sales KPIs such as revenue, renewals, license conversion, and customer responsiveness.
  • Implement smart data aggregation and in turn improve operational efficiencies and CSAT (Customer Satisfaction Score).
  • Provide role-based access to track and control data.
  • Offer custom reports and data querying capability.

Solutions

  • Designed an end-to-end Azure data lake implementation strategy right from data ingestion, aggregation and structuring of business/enterprise data.
  • Developed an API-based custom connector to telemetry data to Azure Data Factory.
  • Implemented a steady data pipeline to make sure right data is available for reporting.
  • Developed Power BI-based reporting and dashboard solution that provided holistic reporting based on single source of truth.
  • Produced key reports that provide prescriptive insights for Sales team for building long-term customer relationships and Product team to make investments in the right features.
  • Ensured Daily data load: Between 138 GB < X < 200 GB and established full security along with restricted access.

Business Impact

  • Ensured intuitive and prescriptive analytics for different personas.
  • Achieved business-focused insights that ended up creating targeted marketing campaigns.
  • Analyzed and predicted customer behavior and product anomalies.
  • Identified bread winner features that helped product managers to better plan their roadmaps.
  • Maximized likelihood of sales with proactive customer support and understanding of priorities and transaction history.

Technology Stack

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Cybage delivered an end to end data lake implementation-Techstack
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