Success Story

• A US-based company that provided the world’s first image intelligence platform for marketers
• Offers AI-based software solutions along with on-demand royalty-free stock photography service
• Provides unlimited photo access for use on social media channels, websites, emails, and advertisements

• Create an engaging platform that helps connect digital marketers with photographers
• Conceptualize and build an intuitive artificial intelligence (AI) and machine learning (ML) based model enabling consumers to easily customize stock photos
• Develop a solution that engages users via hosting the solution on mobile and web-based applications

• Developed an intuitive and robust ML-based online platform with image analysis feature for creating quick, customized images
• Implemented artificial face generation using GAN as a part of ‘Manufacture an Image’ approach
• Built an augmented reality (AR) feature that enables users to use the phone camera and current location to view nearby images on screen
• Implemented AR for an engaging browsing impact and posts availability
• Generated accurate tags for the uploaded photographs through an AI-based model
• Built a set of powerful, data-driven image APIs to fulfill the marketing needs of small- and large-scale projects
• Implemented elasticbased search for tags and locations to provide wider result sets to the users
• Enabled users to raise and track requests for specific/specialty photographs
• Extended support from mobile-first to different form factor devices

Achieved:

• Integrated and scalable architecture
• Quick rollout of MVP
• Effective DevOps-led deliver

Resulting in:

• 4,000+ production users
• 1,500+ active photographers
• Increased CTRs to 62%
• Decreased CPCs by 31%
• Achieved 2X ROAS